Olha Kalashnykova, a long-standing partner of Kyiv Fashion, fashion expert, associate professor of the Costume Design Department of Saint Petersburg Stieglitz State Academy of Art and Design and head of MBA program Fashion Industries & Luxury Goods of a Paris-based Institute Mod’Art International in Saint-Petersburg held a mini series of online lectures at the educational platform of the exhibition. Despite the closed borders, Olha managed to share her priceless experience with audience online regarding the balance of online and offline formats in fashion industry. The speaker emphasized that pandemic showed that the world is changing fast and old methods are not effective today.
On the example of modernization of the website of Mod’Art Olha demonstrated how to renew online platforms correctly and what one should pay attention to:
- Visualization. If you need to refresh your website, you will have to choose designer and work with him on all stages. During development of brand style you need to see how your logo will look on computer screen, and on smartphone screen, on marketing products and on banners during events.
- Fonts. Choice of fonts is also no less important. Color, form of letters and space between them are vital. All these components create the perception of the product that we need.
- Development of the website home page. It is also an important stage because the home page of the website needs to include all the necessary information and translate the spirit of the product.
The second lecture was dedicated to school uniform. The speaker made an interesting reference to history and expressed her positive attitude to school uniform as a phenomenon. The expert believes that school uniform makes one disciplined, mitigates external and economic differences and focuses on achievements, copies business costume and helps study. That is why Olha believes that school uniform is essential but the way it looks should be discussed with teachers, students and parents.Everyone present was all ears for over 2 hours, were excited, made photos of the presentation and asked questions.