Buyer. A much anticipated meeting with him heartens every producer or designer. Sure it does – only one such a fortunate contact and one can get a stable and profitable distribution channel. But a mere contact is not a guarantee of cooperation.
How to present your brand to European buyer or investor? To begin with, it is necessary to understand who he is, what he needs and expects, and where your interests meet?
Buyer is a specialist that selects the most interesting commercial offers for the platforms which he cooperates with. He understands trends and products, analyzes sales statistics, knows tastes of target audience perfectly well, controls supply and price formation, analyzes sales of the current season and plans assortment for the next one. You have to get in touch with particular people, having studied the sphere of their interests in advance and having understood if your product suits the assortment that can potentially interest a buyer. Look book, Brand Story, Line Sheet, Price List is your brand’s identity that must always be ready to present and which will help a buyer to understand in 15 minutes if he likes your brand or not.
Where one can meet a buyer?
At the exhibitions, podium shows, presentations and in show rooms where they select collections for their shops.
Why does one have to try to “please” a buyer?
A law for him is tastes and wishes of a customer. Actually, he knows your target audience better than you. He is not fascinated with his own ideas, visions and can think soberly, his proofs are sales statistics and customers’ behavior. He is able to forecast what a customer wants, and most importantly what he will want next season. He is good at trends and tendencies. His task is to order a commercially successful collection and make a shop he works for profitable.
If you are a businessman or a designer, you have to learn how to find your buyer, to know what to offer him when you meet, how to make Look book, Brand Story, Line Sheet, Price List in a right way so that you look professional in his eyes.
We will tell about it at Fashion Conference. Export Sales on February 6 2020.
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