Workshop “Functional bra-fitting as the best way to attract and keep clients in retail lingerie business”
Resource of human’s vitality is limited. Year by year we feel it more and more…
That is why the answer to the question about the best life quality is rational use of life force – resource of nervous system. As a rule diseases in a healthy body are dealt with faster and easier. The same problems in an unhealthy body (which wastes life forces of nervous system to fight against gravitation, excessive strain in muscles and joints) have to be solved by doctors for long time and spending much money.
We have found out that a bra which was chosen and is worn in an incorrect way can cause a wide range of health issues: from swollen neck, face, shoulders, incapability to maintain straight posture and breathe freely to regular pains in joints and spine, constant headache and even nervous breakdowns.
It happens because a bra has to take a considerable part of breast weight on its structure and equally distribute it on layup points of the body. If the distribution is unequal, then receptors of nervous system from the overstrained parts of body pass a signal to brain about this misbalance. As a response to it a body has to additionally strain muscles and a brain has to spend even more energy. This process of progressively increasing spending of energy leads to exhaustion of life forces and diseases.
A modern professional bra-fitter must know and follow the rules of choosing and wearing a bra covered in a course “Functional bra-fitting”. This information will allow not only to choose a bra based on anatomic and physiological peculiarities of a woman’s body, but also to prevent a number of diseases partly listed above…
Therefore we invite you to visit the workshop “Functional bra-fitting” by Antonina Mozgova.


Speaker: Antonina Mozgova, certified bra-fitter (England), practitioner, co-author of the methodology “functional bra-fitting”, founder of lingerie network and women’s club “Sharm Lingerie”. Speaker of international lingerie forums and coach of trainings for lingerie stylists.
Date and venue: September 10, 14.30 – 15.30, Conference room 3, Exhibition hall 1
“We do not simply sell a beautiful bra, but we help a woman to maintain and increase her vitality”.

