According to the results of the poll held in official Telegram channel of the international festival of vogue Kyiv Fashion, crisis caused by coronavirus has greatly affected plans of businessmen in autumn season. However, the majority of our clients are going to use exhibition tool even taking into account all quarantine restrictions.
During the poll, the team of Kyiv Fashion wanted to get the answer to the main question – how coronavirus and economic crisis caused by few-month quarantine influenced expectations and plans of business, and in particular if it changed plans regarding participation in Ukrainian and foreign exhibitions in autumn. 45% of the respondents stated that they intend to participate in exhibitions; 5% said that exhibitions are almost the only tool for business promotion, and the company will not refuse from it under any circumstances; 29% emphasized that they are tired of online formats that cannot satisfy all business demands and fulfil all tasks, on the contrary, live communication and ability to see product with one’s own eyes are extremely important for business; 11% emphasized that they will pay much attention to abiding by all quarantine restrictions during booth construction and holding of the exhibition. 95% of respondents are sure that it is absolutely possible to ensure following the health recommendations and consequently safety of exhibitors and visitors during the exhibition, without any harm to effectiveness of the event.
Speaking about the influence of crisis caused by coronavirus on state of business, 8% of the respondents complained that they will have to cancel participation in the exhibition because the crisis made them reduce budgets which affected marketing and advertising. 29% of respondents claim that they plan only to visit the exhibition this year (note that both visitors and exhibitors took part in the poll).
Only 5% of respondents think that the exhibition poses danger due to possible crowds as a source of spreading coronavirus. And stunning 29% of respondents despite the resolute position of the organizer and intentions of authorities to boost the economy and apply only adaptive quarantine feel doubtful if exhibitions in autumn will be held at all.
Undoubtedly the uncertainty during quarantine had negative impact. The fact that exhibition organizers had to stop communication for a while due to responsibility of providing only reliable and credible information was seen by some clients as cancellation of the exhibition. However now we intend to hold the exhibition in dates scheduled before, we resumed communication and assure our visitors and exhibitors that we will inform about any changes and share news about new regulations of exhibition holding immediately.