On the first day of the festival, which was full of events and long-anticipated offline communication, Antonina Holovko, fashion analyst, practitioner with over 20-year work experience in fashion industry, held a useful lecture.
The speaker emphasized that “the use of fashionable trends does not ensure success of the company” and it is a wrong strategy to produce clothes for everyone. One must clearly understand his target audience, but also keep in mind popular modern tendencies: eco-friendliness, usability, comfort and individual style. The fashion analyst advises to analyze seasonal sales, follow fashion tendencies and react in time to changes in demand.
Join us, Kyiv Fashion impresses indeed!
And smiles of people can be noticed even if they wear face masks))
