Ukraine fashion marketing conference

Program of the conference

January 30

11:30 - 12:00 Registration.
12:00 - 12:10 Official opening of the conference. Yana Cherniavska, Coordinator of the International festival of vogue Kyiv Fashion.
12:10 - 13:00

DNA elements of a trademark, concept idea.  Ways to visualize DNA elements and incorporate them into a logo, label and packaging.
How to define target audience and learn to work with it effectively. Creation of fashion collection, cost, price formation. How to start scaling up your business, how much money is needed for realization and promotion. How to interest European buyers and create good impression of a brand. Work with press office.

SPEAKER: Andrey Andreev, Arthon (Paris). Graduated from Sorbonne and high school of arts, holds the diploma of exhibition curator and expert in modern arts. Conducts lectures on style creation and concept of self-expression through clothes in Paris College of Arts, workshops in basics of fashion industry, as well as composition in different Parisian high schools. Organizer of the Slavic fashion festival “Fashion Rouge” in Paris.
13:00 - 13:45

10 Commandments of Social Networks.
What social networks for solving of business tasks one should choose. What content is interesting for network users. How to generate content for social networks if you do not have specialized staff. How often one should post content so that it is efficient and one becomes noticed. Why it is necessary to invest in promotion, and ways to calculate the appropriate budget sum. How to analyze effectiveness of your advertising campaign. How to choose subcontractors and employees for brand promotion in social networks and ways to assess and analyze effectiveness of their work. Three most common mistakes of trademarks that start communication in social media.

SPEAKER: Hryhorii Huroshev, Strategist, Lecturer, Partner at WDD. Clients: Coca-Cola, Pernod Ricard, Vittmark, Lenovo, Canon etc. Uklon, Harley-Davidson Motor Company. Specialization: lead generation to Western European markets and difficult businesses.
13:45 - 14:30

How to start a business in EU. How to open your representative office or company in Poland. Doing business in Poland. How much it costs, accounting, how to search for partners.

SPEAKER: Liudmyla Khaman (Warsaw), President of RPI Group sp. z o.o., Founder and Managing director of Foundation RPI club, business club “Sandbox of Entrepreneur” in Warsaw, business Incubator in Poland.
14:30 - 15:15

Positioning and effective strategy of fashion brand promotion in social networks. Strategy of brand development – main stages of a long journey. Positioning – how to formulate and translate? New functions of social networks for brand development. Target audience: what one should know about it. How the decision to buy in social networks is made.

Targeted advertisement:

  • how to advertise clothes from budget to premium segment;
  • how to look for wholesalers and dropshippers with the use of advertisement;
  • how to assess effectiveness of promotion.

SPEAKERS: Olena Parkhomenko, Founder of SMM-agency Clever Digital, Co-owner of overalls brand, SMM-strategist. Creation and realization of over 100 complex SMM-strategies for such brands as Mazda, Beko, Avon, Ajour USA, Like My Mom, Natali Dudka, Lurex, Lutik, Brеtelle, Ida Torez, Goocha.

Iryna Isakina, Strategic marketing specialist, over 10 years of marketing management of Ukrainian manufacturers. Organization of business processes and development strategies for over 20 fashion brands. Project Vsi.Svoi and its residents.  At present, operations management – Artem.Smirnov, marketing management – Like My Mom, strategic consulting – 7/11.

15:15 - 16:00 Coffee break, networking.
16:00 - 17:00

School of Commercial Success. International markets review.

SPEAKER: Donald Potard (France), Founder of Jean-Paul Gaultier fashion house, had been the chief drive of the brand’s development from the moment of its origination until 2005. Under his guidance, the brand started releasing perfumes, men’s collection, accessories, launched many stores worldwide and became a symbol of French style. After that, he worked as CEO of Emanuel Ungaro and Jean-Charles de Castelbajac. For many years Donald Potard has been a member of Chambre Syndicale de la Haute Couture and president of various charity associations. Knight of Legion of Honour, he continues his work for the good of fashion world in his company, which specializes in international consulting. Advisor and Consultant at Paco Rabanne, Kenzo Takada, Chantal Thomass, Vivienne Westwood, Alexander McQueen, Donna Karan.

17:00 - 17:45

How to promote fashion stores with the help of video and photo content?

Tasks while creating content. Process of shooting preparation from the idea to its realization. Creating timeline for project realization, preparation of budget, adaptation of content for Facebook, Instagram and other social media. Analysis of effectiveness and work to eliminate mistakes.

SPEAKER: Anna Horkun, manages creation of photo and video content for the brand Vsi.Svoi, the store of Ukrainian brands, as well as Internet platform and a series of new markets in four directions (Children; Gastronomy; Home and Décor; Clothes. Footwear. Accessories). Digital Content Producer at Vsi.Svoi.

January 31

10:00 - 10:30 Registration.
10:30 - 11:30

Participation in European exhibitions. Exhibition Who's next: the way it works and how designers are chosen. Advantages and disadvantages. How to participate and get client.

SPEAKER: Vancen Lileyr, Head of department for search and support of talented young designers, is in the team of one of the biggest salons “Who’s next” and “Première classe”.
11:30 - 12:15

Advantages and disadvantages of work with Etsy and Amazon. Review of platforms. What products of fashion-industry are in the biggest demand on Etsy and Amazon among international customers? What is the difference between Etsy and eBay/Amazon? How much do owners of “ordinary” and “top” stores on these platforms earn? How to sell on Etsy and Amazon from Ukraine, how to receive payments, send products, communicate with clients, what are the pitfalls? What do you need to launch a store and how to avoid common mistakes?

SPEAKER: Kseniia Sherstiuk, Expert-practitioner in sales on the international platform Etsy. Store owner on Etsy.

SPEAKER: Yan Stramyk, Founder of the project of community AmazonDepot.
12:15 - 13:00

Strategies of Fashion PR and communication. Ways to work successfully with Internet platforms, press, bloggers:

  • consumer in 2019 – peculiarities of world views;
  • communication 360: what it is and why it is important to build it;
  • rules of work with media, how to become noticeable for them;
  • peculiarities of work with opinion leaders;
  • main strategies of advertisement according to goals.
SPEAKER: Oksana Tukalevska, over 20-year experience in marketing and PR: managed marketing and PR in media-companies “Comizdat”, “Cartel”, “Burda-Ukraine”, developed communication programs for P&G, Henkel, Samsung, Intel, Hewlett Packard, Norwegian Export Council, Comstar-Ukraine, UkrAvto, speaker at Kiev Fashion Institute of Dariia Shapovalova.
13:00 - 13:45

How will a store look like soon?

SPEAKER: Natalja Onuma (Munich, Germany), Area sales manager of the international brand of lux-class ESCADA and brand of premium segment Laurel in Munich. Was responsible for market development in Eastern European countries. Worked as buyer, worked with franchise-stores, opened boutiques, has been holding lectures in Institute of media design in Munich for 2 years, teaches marketing and management in fashion-industry to brand-managers.
13:45 - 14:30

How to sell clothes in social networks?

SPEAKER: Yuliia Shylova, Chief marketing officer at company “LeBoutique”, Head of Marketing & Customer Relations Development at company “Kasta”.
14:30 - 15:15

Linkedin is a powerful tool of your business promotion.

SPEAKER: Ihor Nikolaienko, over 10 years of work experience in such international companies as Philip Morris Ukraine, Kimberly Clark Ukraine.

15:15 - 16:00 Networking, buffet.

Price of participation in the conference:
One day: 3450 UAH  
Two days: 4850 UAH  
In case of payment before January 18, there is a 10% discount