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«KYIV FASHION» – A KEY TO SUCCESS IN A WORLD OF FASHION.

On 17-20 of February, at the international exhibition centre “KievExpoPlaza”  - international fashion forum took place. It has joint together international festival “Kyiv Fashion”, specialized exhibition “KinderEx” and franchising exhibition “Buy fashion business”.

The festival is organized by JSC “Kyiv international contract fair” and for 12 years of its existence, it became traditional and expected among all the specialists of textile sector.

More than 250 TM’s of men’s, women’s and children’s clothes, lingerie, leather and fur clothes and accessories along with textile goods from 11 countries as well as from 20 Ukraine regions were represented on 6000 sq. m. of exhibition space.

For the first time Kyiv Fashion faced national expositions from the Netherlands and Spain as well as traditional expositions from France and Turkey.

Due to professional work of organizers, festival attendance increased and became about 15000 people within 4 days.

As exhibition participants mentioned that, the festival was organized on high level and that fact promoted productive and highly potential work both for exhibition participants as well as for visitors.

Oleg Tsytsenya – “RASLOV” company director:

“It’s a very important event for the Ukrainian world of fashion. Every time the exhibition witnesses a great amount of buyers and fashion wear producers. We represent the company engaged in producing of outerwear and especially for this fashion event we prepared new and promising wear models and showed our views on next year”.

 

Tatiana Langer, general manager, SARL "INTERNATIONAL RETAIL CONSULTING":

“Our company represents different French brands. This exhibition is highly important for us, because it provides us with an opportunity to show our production at the Ukrainian wear market along with the modern fashion tendencies. It is obvious, that Ukrainian market has a high potential for fashion wear business. We meet with new wholesale clients from all the Ukrainian regions, which a very important for us and for the market development as well. We can say for sure that KYIV FASHION demonstrates its value in practice. We are very obliged to KYIV FASHION organizers for their help in doing our business”.

Yana Chernyavskaya, “Kyiv Fashion” festival director;

“We as the organizers of the exhibition are very satisfied with the exhibition results as well as high business activity over a period of 4 days of fashion event. Also, it should be mentioned here about the positive dynamics from foreign countries and their interest in doing business in Ukraine, as well as the emergence of new Ukrainian brands. That really helps to estimate market situation and create new perspectives for KYIV FASHION project development. I believe, that at the next “KYIV FASHION” (14-17 of September 2010), besides already represented TM’s, we will witness new brands, and naturally new tendencies for fashion business development”.

Among Kyiv Fashion advantages, we can name the following facts:

• Kyiv Fashion festival was composed of specialized exhibitions such as "KYIV EXPO STYLE", «SALON OF LEATHER AND FUR 2010», "SALON OF UNDERWEAR 2010", "KYIV TEXTILE 2010", “BUY FASHION BUSINESS”, and “KinderEx”;
• National expositions from the Netherlands, Spain, France and Turkey and new TM’s market entry;
• Rich business programme;
• Wide participants and attendees geography;
• Leading fashion companies participation.

One of the most significant and interesting Kyiv Fashion events was presentation of  Spain fashion house “LA CASA” – first European brand showroom working as a direct agent of foreign producers. With the assistance of national and regional Spain organizations such as ModaEspania, Aragon Marca Moda, Fedecon and Fitca along with Ukrainian company “Alta-Tex” – Spain fashion house LA CASA was emerged.

On 19-th of February at the exposition stand and on the festival podium the presentation of fashion house took place. It was visited by lots of important guests among them were the ambassador of Spain, market trade and economic analytic from Spain embassy department, chief of regulatory politics of Ministry of economy of Ukraine, director of Kyiv Fashion festival and so on.

On 18-19-th of February, famous Holland TM’s presented leather and fur goods, sport line and youth clothes, wedding and evening dress collection, those were viewed during the fashion show. On 19-th of February the Ambassador of the Netherlands to Ukraine visited national Holland exposition stand “The Netherlands. Fashion and style”.

Governmental organizations and specialized associations of Spain and the Netherlands highly appreciated Ukrainian textile market potential by confirming their participation in the next Kyiv Fashion exhibition.

A real stimulus for young designers was clothes outline contest “Zolotoi Roscherk”. The aim of that contest was to assist them in their strive for demonstrating their talent and to help them in obtaining a good promotion.

All the contest participants were awarded with diplomas for contest participation, valuable prizes and different presents from TM Infinum, magazine “Diva” and contest organizers KYIV INTERNATIONAL CONTRACT FAIR, JSC. Director of KYIV FASHION festival Mr. Yana Chernyavska and chairperson of jury board Olga Kalashnikova (associate professor at Shtiglic academy) held the awards presentations.

For the 4-th time Kyiv Fashion witnessed its traditional fashion-project “Young Fashion Line”, during which designers had an opportunity present their collections as well as to improve professional level by participating in different specialized seminars.

We are sure that the participation in Kyiv Fashion and in KinderEx Festival will give an opportunity to widen economic and trade relations and to achieve other business aims.

We wish our clients and visitors effective and long-term cooperation, new pleasant impressions and further business relations.