News of Kyiv Fashion

Seminar on Visual Merchandising in Kyiv

The art of effective work with fashionable brands, presentation of the products in the most favorable light is a must-know for all professionals of the fashion industry. Merchandising professionals are ready to share their experience with the retail networks and fashionable boutiques.

During Kyiv Fashion international vogue festival, the seminar on visual merchandising will be organized. It will be held by Dr. Damian Zaborowski (Poland), who has experience in cooperation with such brands as New Yorker, Tommy Hilfiger, Max Mara, Miss Miss, Guru, Timberland, Benetton, Americanos, Wojas, Rylko Auchan, Real.

Within the frames of the course, the following problems will be highlighted:
- Visual merchandising in modern retail
- Sales without visual merchandising. Trite model of sales outlets. Obvious drawbacks of the model, examples.
- Example of a bright model of sales outlets. Visual merchandising in all its glory.
- Why does visual merchandising work? Work of brain. Psychology of colors.
- Principles of visual merchandising. What to start with?
- World trends in visual merchandising.

The fashion business specialists and young designers will be interested in the seminar held by Olga Kalashnikova, fashion historian (St. Petersburg, Russia), who will touch upon all the aspect of the creative work of Yves Saint Laurent and Jean-Paul Gaultier in the context of actual fashion tendencies.

Those engaged in franchising business are sure to be interested in the specialized seminars: “Standards of enterprise organization – ideal documentation or successful company” and “Franchising package” – instruments for franchisees and franchisers”. The seminars will be held by Tetiana Khomenko, head of Kyiv office of All-Ukrainian Public Organization “Federation of Franchising Development”.

Kyiv Fashion vogue festival will be held in Kyiv on February, 15-18. Venue: KyivExpoPlaza exhibition center (address: 2-B, Saliutna Str., Kyiv, Ukraine). To receive a free invitation ticket for visiting the festival events, please follow to the official website www.kyivfashion.kiev.ua.