How important is lighting in the golden era of client-oriented retail? 7 steps to create an inspiring consumer’s experience in a showroom

You might have encountered the situation when after leaving a showroom, you unexpectedly noticed that the clothes were not black and blue, but, for example, green. Hair, which a first-class professional has just colored for you in a popular beauty salon, turned out to be of a completely different shade. The problem lies in incorrect lighting.

  • What you should know about the main lighting properties when starting a store and how to avoid common mistakes
  • What is necessary for attraction of customer’s attention?
  • How to get customer’s trust?
  • Why is it important to control feelings and emotional states of a client, his imagination and how to achieve it?
  • Why is lighting a key factor in creation atmosphere in a store?
  • Why is rational thinking a foe of sales and how to weaken it?
  • Change associations! Get down to work!

Speaker: Volodymyr Klychanovskyi, Founder of Engineering Company Nova Light.

Expert in management of customer’s experience in showrooms with the help of lighting solutions. Author of articles on influence of lighting properties on emotional state and behavior of a person.

Clients in Fashion sector: Must Have, Pierre Cardin, Tom Tailor, Daniel Hechter, Week, Bugatti, Pako Lorente, Franttini and others.

Time: January 30, 16.00 – 17.30

Venue: Conference room 3, Exhibition hall 1