Program of business and fashion events of the International festival of vogue Kyiv Fashion 2019

January 30

11:00 Official opening of the exhibition entrance 1А, Exhibition hall 1
10:00 – 10:55 Defile by JASMINE TM booth 2С121, Exhibition hall 2
11:15 – 12:05
12:35 – 13:25
13:40 – 14:30
14:50 – 15:40
16:00 – 16:50
11:00 – 11:30 Defile by SENSIS TM booth 2С231, Exhibition hall 2
13:00 – 13:30
15:00 – 15:30
11:30 – 12:30

Lecture “Modern fashion industry and innovative cutting systems”

Speaker: Larysa Dniprovska, Designer, Head of author’s school “Academy of cutting “UniMeX”, works at Kyiv National University of Technology and Design.
Conference room 3, Exhibition hall 1
11:30 – 18:00

Marketing conference

Organizers: Kyiv International Contract Fair, Ltd.; Liia Andriienko, Founder of Europe Fashion Startups and showroom of designers Е2 Е4.

Conference room 3, Exhibition hall 1

11:30 – 12:00 Registration

12:00 – 12:10 Opening of the conference. Welcome speech

Speaker: Yana Cherniavska, Coordinator of International festival of vogue Kyiv Fashion.

12:10 – 13:00 DNA elements of a trademark, concept idea.  Ways to visualize DNA elements and incorporate them into a logo, label and packaging

Speaker: Andrey Andreev, exhibition curator and expert in modern arts; lecturer in Paris College of Arts, specialization: style creation and concept of self-expression through clothes; workshops in basics of fashion industry, as well as composition in different Parisian high schools; organizer of the Slavic fashion festival “Fashion Rouge” in Paris.

13:00 – 13:45 10 commandments of social networks: review

Speaker: Hryhorii Huroshev, Strategist, Lecturer, Partner at WDD. Specialization: lead generation to Western European markets and difficult businesses.

13:45 – 15:00 School of Commercial Success. International markets review

Speaker: Donald Potard, Founder of Jean-Paul Gaultier fashion house, had been the chief drive of the brand’s development from the moment of its origination until 2005; former CEO of Emanuel Ungaro and Jean-Charles de Castelbajac; Member of Chambre Syndicale de la Haute Couture and President of various charity associations; Advisor and Consultant at Paco Rabanne, Kenzo Takada, Chantal Thomass, Vivienne Westwood, Alexander McQueen, Donna Karan.

15:00 – 15:30 Coffee break, networking

15:30 – 16:15 How to start a business in EU. How to open your representative office or company in Poland. How much it costs, accounting, how to search for partners

Speaker: Liudmyla Khaman, President of RPI Group sp. z o.o., Founder and Managing director of Foundation RPI club, business club “Sandbox of Entrepreneur” in Warsaw, business Incubator in Poland.

16:15 – 17:00 Positioning and effective strategy of fashion brand promotion in social networks. Strategy of brand development – main stages of a long journey

Speakers: Olena Parkhomenko, Founder of SMM-agency Clever Digital, Co-owner of overalls brand, SMM-strategist.

Iryna Isakina, Strategic marketing specialist, over 10 years of marketing management of Ukrainian manufacturers. Organization of business processes and development strategies for over 20 fashion brands.

17:00 – 17:45 How to promote fashion stores with the help of video and photo content?

Speaker: Anna Horkun, Digital Content Producer at Vsi.Svoi; manages creation of photo and video content for the brand Vsi.Svoi, the store of Ukrainian brands, as well as Internet platform vsisvoi.ua and a series of new markets in four directions (Children; Gastronomy; Home and Décor; Clothes. Footwear. Accessories).

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12:00 – 12:15 LINGERIE SHOW, podium shows of trademarks that present swimsuits and various types of lingerie podium, Exhibition hall 2
12:15 – 13:00 FASHION SHOW, podium shows of trademarks that present various types of clothes and accessories: MODE IN FRANCE – clothes by French trademarks, EMASS TM, ORIGA TM, VAM TM, designer TETIANA VASINA podium, Exhibition hall 1
12:30 – 13:30

Seminar “How Pinterest and YouTube help to sell clothes abroad”

Speaker: Svitlana Prokhorovska, business consultant, copywriter, author of the SVP Business Consulting project.
Conference room 3, Exhibition hall 1
13:00 – 13:15 LINGERIE SHOW, podium shows of trademarks that present swimsuits and various types of lingerie: ANABEL ARTO TM podium, Exhibition hall 2
13:30 – 14:15 FASHION SHOW, podium shows of trademarks that present various types of clothes and accessories: MODE IN FRANCE – clothes by French trademarks, LUDMILA TM, ANNA TIM TM, MONAMOR TM, VIANI TM podium, Exhibition hall 1
14:00 – 15:30

Workshop “Management of a store. Questions-answers”

Speaker: Hennadii Tkachenko, personnel coach for stores and boutiques, personal consultant of retail networks’ owners, TOP speaker of conferences on retail, top-manager of Retail Studio G.T.
Conference room 4, Exhibition hall 1
14:15 – 14:30 LINGERIE SHOW, podium shows of trademarks that present swimsuits and various types of lingerie podium, Exhibition hall 2
14:00 – 15:30 LINGERIE SHOW, podium shows of trademarks that present swimsuits and various types of lingerie podium, Exhibition hall 2
15:15 – 16:00 Young Fashion Line – podium show of young designers’ fashion collections: LeonardoMeyher.company, Tendens by Ekaterina Chepak, дизайнер Natali Vladova podium, Exhibition hall 1
16:00 – 17:30

Workshop “How important is lighting in the golden era of client-oriented retail? 7 steps to create an inspiring consumer’s experience in a showroom”

Speaker: Volodymyr Klychanovskyi, Founder of Engineering Company Nova Light; Expert in management of customer’s experience in showrooms with the help of lighting solutions; Author of articles on influence of lighting properties on emotional state and behavior of a person.
Conference room 3, Exhibition hall 1
17:00 – 17:30

Presentation of the brand Viktoriya Vysotskaya: The task – to be unique

Author: Viktoriya Vysotskaya, 3rd year student of Kyiv National University of Technologies and Design, winner of the contest “Pecherski kashtany (Chestnuts of Pechersk”, participant of the final of the contest “Constellation “Chestnut”.
podium, Exhibition hall 1
January 31
10:00 – 10:55 Defile by JASMINE TM booth 2С121, Exhibition hall 2
11:15 – 12:05
12:35 – 13:25
13:40 – 14:30
14:50 – 15:40
16:00 – 16:50
10:00 – 16:00

Marketing conference

Organizers: Kyiv International Contract Fair, Ltd.; Liia Andriienko, Founder of Europe Fashion Startups and showroom of designers Е2 Е4.
Conference room 2, Exhibition hall 1

Registration

10:30 – 11:45 Participation in European exhibitions. Exhibition Who's next: the way it works and how designers are chosen. Advantages and disadvantages. How to participate and get client

Speaker: Vancen Lileyr, Head of department for search and support of talented young designers, is in the team of one of the biggest salons “Who’s next” and “Première classe”.

11:45 – 12:30 Advantages and disadvantages of work with Etsy and Amazon: review of platforms

Speakers: Kseniia Sherstiuk, Expert-practitioner in sales on the international platform Etsy. Store owner on Etsy.

Yan Stramyk, Founder of the project of community AmazonDepot.

12:30 – 13:15 Strategies of Fashion PR and communication. Ways to work successfully with Internet platforms, press, bloggers

Speaker: Oksana Tukalevska, former marketing and PR manager in media-companies “Comizdat”, “Cartel”, “Burda-Ukraine”, developed communication programs for P&G, Henkel, Samsung, Intel, Hewlett Packard, Norwegian Export Council, Comstar-Ukraine, UkrAvto, speaker at Kiev Fashion Institute of Dariia Shapovalova.

13:15 – 14:00 How will a store look like soon?

Speaker: Natalja Onuma, Area Sales Manager of the international brand of lux-class ESCADA and brand of premium segment Laurel in Munich; lecturer in Institute of media design in Munich.

14:00 – 14:45 Internet-store for fashion: how not to shoot yourself in the foot and avoid making common mistakes

Speaker: Yuliia Shylova, Chief marketing officer at company “LeBoutique”, Head of Marketing & Customer Relations Development at company “Kasta”.

14:45 – 15:30 Linkedin is a powerful tool of your business promotion

Speaker: Ihor Nikolaienko, over 10 years of work experience in such international companies as Philip Morris Ukraine, Kimberly Clark Ukraine.

15:30 – 16:15 Networking, buffet

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11:00 – 11:30 Defile by SENSIS TM booth 2С231, Exhibition hall 2
13:00 – 13:30
15:00 – 15:30
12:00 – 12:15 LINGERIE SHOW, podium shows of trademarks that present swimsuits and various types of lingerie: SAMBARIO TM, KINGA TM podium, Exhibition hall 2
12:00 – 13:00

Business meeting “Ukraine – Poland: mutually beneficial cooperation in fashion industry”

Organizers: Kyiv International Contract Fair, Ltd., National sectoral partnership in light industry of Ukraine “Fashion Globus Ukraine”.

Conference room 3, Exhibition hall 1
12:15 – 13:00 FASHION SHOW, podium shows of trademarks that present various types of clothes and accessories: MODE IN FRANCE – clothes of French trademarks, designer Katrin KYM, DIBROVA TM, TANASHY TM podium, Exhibition hall 1
13:00 – 13:15 LINGERIE SHOW, podium shows of trademarks that present swimsuits and various types of lingerie: ANABEL ARTO TM
podium, Exhibition hall 2
13:30 – 14:30

Seminar “State and development tendencies of Ukrainian lingerie market. Growth points. What hinders independent retail from facing the future confidently?”

Speaker: Mykhailo Uvarov, editor-in-chief of Ukrainian magazine “Svit Bilyzny (The World of Lingerie)”.
Conference room 4, Exhibition hall 1
13:30 – 14:15 FASHION SHOW, podium shows of trademarks that present various types of clothes and accessories: MODE IN FRANCE – clothes of French trademarks, LAKERTA TM, LA SPORTA TM, ORIGA TM, SOLH TM podium, Exhibition hall 1
14:15 – 14:30 LINGERIE SHOW, podium shows of trademarks that present swimsuits and various types of lingerie podium, Exhibition hall 2
15:00 – 15:15 LINGERIE SHOW, podium shows of trademarks that present swimsuits and various types of lingerie podium, Exhibition hall 2
15:15 – 16:00 Fashion Defile Awards, demonstration of collections of podium contests winners in 2018 podium, Exhibition hall 1

February 1

10:00 – 10:55 Defile by JASMINE TM booth 2С121, Exhibition hall 2
11:15 – 12:05
12:35 – 13:25
13:40 – 14:30
14:50 – 15:40
11:00 – 11:30 Fashion show of leisure wear by SENSIS TM booth 2С231, Exhibition hall 2
13:00 – 13:30
15:00 – 15:30
11:00 – 12:00

Final of the 16th All-Ukrainian contest of young designers of one image “Constellation “Chestnut”

Organizer: Kyiv National University of Technologies and Desig
podium, Exhibition hall 1
12:30 – 13:00

Show of stylists: work with images, advice and recommendations on wardrobe formation, choice of clothes and accessories

Organizers: Kyiv International Contract Fair, Ltd., Liia Andriienko, Founder of Europe Fashion Startups and Show-Room of designers E2 E4.
podium, Exhibition hall 1
13:00 – 13:30 FASHION SHOW KIDS – podium shows of children’s collections podium, Exhibition hall 1
13:30 – 14:00 Show of stylists: work with images, advice and recommendations on wardrobe formation, choice of clothes and accessories podium, Exhibition hall 1
14:00 – 14:30

Award ceremony of the winners of the contest of ready wear drafts “Golden Flourish”

Organizer: Kyiv International Contract Fair, Ltd.

podium, Exhibition hall 2

January 30 – February 1

TREND SHOW, shows of trendy mini-collections of lingerie

podium, Exhibition hall 2

Textile Expert Trend Zone is the zone of textile trends during Spring&Summer 2019 season, general directions, as well as key topics essential to create a fashion collection.

Organizer: Kyiv International Contract Fair, Ltd.
entrance 1C, Exhibition hall 1