Workshop “Window dressing and merchandising from designer’s prospective” at the main fashion-event of Ukraine – Kyiv Fashion

Speaker Nataliia Poluliashchenko, fashion-merchandiser and window dresser has over 13 years of work experience in retail for such companies as ARGO and INDITEX (ZARA, PULL & BEAR, Massimo Dutti, Stradivarius, Bershka, OYSHO). Nataliia shared some secrets regarding what you should pay attention to when you open a store:

    1. PLACE – choice of place as a way to define target audience;
    2. STORE WINDOW – free advertisement;
    3. INTERIOR – unity of the presented products, zoning;
    4. MANNEQUIN – the way to demonstrate products for clients attraction.