How to scale up your business to enter foreign countries’ market

On March 19 Kyiv Fashion invites you to visit a great event on export promotion for your company “How to scale up your business to enter foreign countries’ market”.

The world is changing fast making each company owner react quickly and grow sales. Despite high production costs, bureaucratic and logistics hindrances which  exporters face, export forecasts are still promising. All you need is to develop some particular first steps in export directions. At our meeting everyone will have a chance not only to get instructions and recommendations on solving export issues from experts, but also to have an informal talk with speakers and ask their questions.

What we are going to discuss:

  • Promote your online shop or enter marketplaces?
  • What sum of money is enough to begin with?
  • Pitfalls on your way.
  • Work with customers from far abroad (USA, China) and Europe.

Needless to say that there will be much useful information and exchange of information during informal talks with speakers, organizers and participating companies, and we will also have a chance to discuss marketing questions, for instance, how BrandStory, Lookbook and Line sheet should look like, where to find buyers from EU and how to interest them in your brand.

Program

13:00 – 13:30 Registration

14:00 – 15:10

  1. Popular platforms for easy start of internet export:
    • Etsy. Conditions of work (registration, commission, delivery, payment systems, pitfalls)
    • Amazon for your sales (conditions of work, what sum is enough to begin with, registration, commission, withdrawal of money, pitfalls)
    • Alibaba and AliExpress (from the start to your profit)
    • ASOS Marketplace (from the start to your profit)
  2. Information about 7 international marketplaces
  3. Logistics and preparation of products for export
  4. Useful links for export strategy, handouts
    Expert: Iryna Mykhalieva, develops and realizes marketing strategies of export promotion in Europe, China, USA, CIS for domestic and international brands. 20 years of experience in the sphere of building and developing systems of integrated marketing communications and PR in finance, information and legal, jewelry, IT, fashion spheres

15:10 – 15:30

Yuliia Pavlenko: “Development of new channels of international delivery and new services in Ukraine”

15:30 – 16:00

Daryna Strohal, expert of EBRD: “Grants of EU and consultations for SME in Ukraine”:

  • How to find financing to start work on export market?
  • How to submit a primary application to get a grant from EBRD for development of export direction of one’s own business? Filling an application for each of the present
  • How to assess realistically export prospects of the company? How to optimize expenses on market exploration, testing of selling hypothesis, marketing and organization of sales?

16:00 – 17:00 NETWORKING

Price of participation: UAH 700 per each person

Organizers: Europe Fashion Startups (Lia Andriienko, expert in brand promotion), Kyiv International Contract Fair, International festival of vogue Kyiv Fashion.

 

Registration for the event: https://docs.google.com/forms/d/e/1FAIpQLSc2aavQcf4fOYvmrQRXPI5EurrTWLTRv1upiwGcTJlKrCwD0w/viewform?usp=sf_link

In case of any questions, please, contact us via phone 0504431551